Privacy Policy

Effective date: 3rd December 2025

Lund Bros & Co Ltd (registered in England and Wales, company number 01760303), trading as “Lunds” (“we”, “us”, or “our”), operates and manages the website www.lunds.co.uk (the “Service”).

This Privacy Policy explains how we collect, use, store, and disclose personal data when you use our Service, along with the choices available to you regarding your data.

We use your data to deliver and improve the Service. By using the Service, you consent to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this document, terms used here have the same meanings as those set out in our Terms and Conditions.

Definitions

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small pieces of data stored on a User’s device.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.

User

The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information collection and use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • First name and last name
  • Email address
  • Phone number
  • Address, City, County, Postal code
  • Cookies and Usage Data

We may also use this information to contact you with marketing communications, where permitted. You can opt out at any time.

Usage Data

We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

We only set non-essential cookies (including analytics and advertising cookies) with your consent, which you can manage through our cookie banner or cookie settings. You may withdraw your consent at any time. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Legal Basis for Processing

We process personal data on the following legal bases:

  • To perform a contract with you or take steps at your request
  • To comply with legal obligations
  • For our legitimate interests in operating, improving, and promoting the Service
  • With your consent, where required (for example, email marketing or non-essential cookies)

Use of Data

Lunds uses the collected data for various purposes:

  • Provide, operate, and improve the Service
  • Communicate with you, including sending updates and marketing (where permitted)
  • Monitor and analyse usage and performance
  • Detect, prevent, and address security or technical issues
  • Comply with legal and regulatory requirements
  • We maintain records of processing activities as required by UK GDPR

Retention of Data

Lunds will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Lunds will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your country where the data protection laws may differ than those from your country.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Lunds will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, Lunds may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Lunds may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Lunds
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

We use appropriate technical and organisational measures to protect Personal Data. However, no system is completely secure, and we cannot guarantee absolute security.

Your Rights

Lunds aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your account settings section. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the deletion of Personal Data held about you

You have the right to restrict or object to our processing of your Personal Data, and, where we rely on consent, to withdraw consent at any time. We do not perform automated decision-making with legal or similarly significant effects.

You have the right to data portability for the information you provide to Lunds. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We use Tiger Marketing Agency Limited (“Tiger Marketing”) to provide marketing and promotional services on our behalf. In the course of delivering these services, Tiger Marketing may process personal data that we collect, but only in accordance with our instructions and subject to appropriate confidentiality and data protection obligations.

Tiger Marketing acts as our service provider and does not determine the purposes or means of processing personal data. We do not permit Tiger Marketing to use personal data for their own purposes, and they are required to implement suitable technical and organisational measures to protect the personal data they process. We remain responsible for all personal data processed by Tiger Marketing on our behalf.

Analytics

We may use third-party Service Providers to monitor and analyse the use of our Service. Some of our service providers are based outside the UK/EEA. Where we transfer personal data internationally, we do so in compliance with UK GDPR using appropriate safeguards, such as adequacy regulations or standard contractual clauses.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page.

Matomo Analytics is a web analytics service offered by Matomo that tracks and reports website traffic. We self-host this tool and no data is shared beyond our website. The tool is centred around enhanced privacy and GDPR compliance.

For more information on Matomo’s privacy practices, please visit their Privacy resource hub.

Behavioural Remarketing

Lunds uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.

Google AdWords remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page.

Google also recommends installing the Google Analytics Opt-out Browser Add-on for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page.

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page.

To opt-out from Facebook’s interest-based ads follow these instructions from Facebook.

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the European Interactive Digital Advertising Alliance in Europe or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy.

Links to other sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 13 (“Children” or “Child”).

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Child / Children has / have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Email Disclaimer

Confidentiality | The information contained in this message is confidential and may be legally privileged. If you are not the intended recipient, please do not read, copy or otherwise use it and do not disclose to anyone else. Please notify the sender of the delivery error and delete the message from your system. We have taken precautions to minimise the risk of transmitting software viruses, but we advise you carry out your own virus checks before accessing the email and any attachments. Except as required by law, we shall not be responsible for any damage, loss or liability of any kind in connection with this email and any attachments, or which may result from reliance on the contents of this email and any attachments.

Right to Complain
If you are unhappy or have any queries of how we handle your data, please contact us first.

Email: sales@lunds.co.uk
Address: Lund Bros. & Co Ltd, Brookside Avenue, Rustington, West Sussex, BN16 3LF


You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
www.ico.org.uk 

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “effective date”. Where appropriate, we may notify you of significant changes by email or a notice on our website. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, please contact us by visiting our contact page on our website.